Trade shows offer a great opportunity for furniture companies to connect with retailers, and the right trade show booth design can help to set you apart from the competition. Work with a branding design firm to create the perfect booth design for your company, and use these ideas as inspiration as you plan out your trade show design:
Instead of using a large graphic sign to call out your brand on each wall of your booth, dedicate one wall as a design wall. Post images of your latest designs on one portion, and add fabric swatches for your upcoming upholstery materials in every color you plan to offer. This gives retailers a chance to see and feel your designs before ordering them. You can take this idea one step further and add samples of the foam fill you will use for cushions on your designs so potential clients can get a feel for how comfortable each item will be.
If you have enough space in your trade show booth, consider adding partial walls that can separate the space into separate rooms. Add floor samples of smaller designs, such as bistro tables and chairs or love seats with matching tables, to create model rooms. Add wall hangings and other decor pieces to complete each area. This idea gives visitors a chance to envision these items in their own stores, which can also help them to determine how they might display your furniture with their current product offerings.
Interactive Design Displays
Consider adding an interactive touch-screen display visitors can use to build their own rooms using your products. You can work with your branding design firm and a software developer to create a simple program for this idea. People can drag and drop different furniture items into a virtual room to create a custom design look, and they can select different color options for each piece of furniture. Include a printer in the display area so people can print off their ideas. You can have your sales staff then create a checklist of model numbers each person has chosen for their design idea. Consider placing the display on a coffee table next to one of your company's sofas or chairs so visitors can literally try out the furniture as they are designing their own custom rooms.
Your branding design firm can help you to make these ideas a reality. Use them as inspiration, and come up with a few ideas of your own you can use to make your furniture company truly stand out in a crowd.